In 1999/2000, while at JWT I worked with copywriter Garth Horn, to develop this 15 second spot for DeBeers to launch the new adiamondisforever.com website, which had a new area that I helped create called "design your own engagment ring (DYOER)". The DYOER program made it easy for men and women alike to design and share rings via the internet. The launch spot for the program crashed the DeBeers website the first 6 times it ran.
In 2000, the integrated campaign, which included the website, and online ads was recognizes by Adweek's IQ division as "Best Online Campaign". READ ABOUT IT HERE.