ABSOLUT had a rich tradition of creating holiday spectaculars. Because the holidays are a time when people get together, we continued this rich tradition online with ABSOLUT GIFT. The ad teased the used wit a loose ribbon, and would unravel as the user moused over the ad revealing more paper below. One the unwrapping was done, the user would be invited to print limited edition Cynthia Rowley wrapping paper.
Through the Ad we made it possible for users to download 4 different gift wrap designs that were created by based on designs by Cynthia Rowley, that we created by designer Meghan Williams. Because this was a user action, it could be tracked, and inform the brand of the advertisements performance.