In 2006 my team at thehappycorp collaborated with PopRally to bring an experiential performance of Les Savy Fav to the Museum of Modern Art ( MoMA). We conceived of a means of bringing young patrons, and influential creatives to the museum in order to strip them of their mobile devices and provide them with an immersive art experience with 1,000 others.
On November 07, 2006, LVHRD collaborated with the newly named young patrons group called "Pop Rally" to throw a unique concert experience where every attendee would be stripped of their cellphones in order to be protected by a condition called Sever Micro Cellulo-tamination.
Over 1,000 people enjoyed an amazing experience that questioned our obsession with mobile technology. It could never have happened without the many staff, volunteers, and supporters of lvhrd, and thehappycorp.
The photo that we staged at the MoMA made the local media and helped spread the word about the event to the younger audience that the MoMA desired.
Part of the Out of Time Exhibition at MoMA.
Tim Harrington and his band gave a special performance to 1,000 without their cellphones. Image ©lvhrd / Leo Zacharias
A reception hall normally a gathering place for art patrons is now filled with urban music enthusiasts. Image ©lvhrd / Leo Zacharias
Doug Jaeger designed a containment unit that was built by Gary Sloan allong with volunteers in Williamsburg. It was trucked in and assembled on site in the Museum. It held 1000 cellphones for the duration of the event. Image ©lvhrd / Doug Jaeger
As part of the event the lead singer, Tim Harrington and his band dress as art thieves, while a group of volunteers also dressed as art thieves distributed copies, and pieces of art that were currently on view.