In 2005, My firm thehappycorp had the opportunity to collaborate with Milton Glaser on the Brooklyn Brewery Website. At the time Milton and his team were not very interested in web design, but were responsible for the brand design, packaging, etc. We were excited to develop strategies that would allow for Milton's brand language to live online and give it some interactivity and life.
In the early days they did not spend a lot of money on marketing, but were flexible in offering some compensation in the form of event sponsorship, and beer for our office. We really enjoyed watching the brewery grow, and to be part of their success and growth.
In 2009 we resigned the account, when we decided to close thehappycorp global.