In 2010, my partner and I took a lease on a storefront across the street from WD~50 on the lower east side, with hope of using it as a studio. As passers by began to inquire, we found the need to serve the neighborhood in some way. We began to share art from friends and curate well designed goods by color. In 2012 we outgrew the space, and move the studio. We still sell the products we found online.