In 2003 Johmny Vulkan and I set out to create a apparel brand that used it's canvas to provoke issues around nationality and self. We started with facts about America that no everyone knew. The first was that at the time America had more handgun related deaths than any country not at war. We named this design America No 1 Shooter. Other designs followed including issues around corporations issuing our freedom through their influence over our government through lobbyists.
In the Three tears that we were working on the project we manages to participate in two fashion tradeshows, get distributed across the USA, as various boutiques, and got featured in fashion trade press. The process of designing, and manufacturing product, selling it through wholesale, digital direct sales, as well as working with the media, was an invaluable experience that has given me so much respect for the fashion industry.