INSTALLATION IN PROGESS
The first phase of the installation was a teaser announcement, that established the canvas for the campaign in the entire Brooklyn Atlantic/Pacific Station.
PHASE 1 - TEASER INSTALLATIONThe idea was to by changing the conditions on the walls, transform the space of the station into a museum.
Phase 2 – The OpeningThe Launch.. We conceived a strategy that employ MoMA security guards on the launch day, when the artwork would be revealed.
PHASE 2We planned to handout paper guides on the launch days to give subway patrons a an understanding of the scope of the program.
PHASE 3The Marketing, my team had the idea to create stickers that would represent the surprisingly low cost of annual membership, a single visit, as well as other prices.