Leveraging the strengths of the animated gif and the common language of street signs.
When I was at TBWA\Chiat\Day the agency made a point of working on projects that would help the world around them at no cost to the client, in exchange for the opportunity to make great creative work. When I was invited by a creative director, Marc Klein, to help him on a project for Doctors without Borders, I jumped at the chance. The doctors needed a way to communicate how hard their job was and how harsh the conditions were where they were needed most.
Marc and his team created a campaign that would support two camps, one in New York and one in Los Angeles that would demonstrate the conditions in the third world, in two major American cities. Marc made an incredibly bold, yet simple campaign to support the initiative, and my team created an digital media campaign with looping animated GIF89As. The digital campaign earned recognition at international award shows. Hat tip to Lawrence Levene, who animated the running man.
The 'Mines' banner was particularly difficult, because of the level of animation required, and the need to keep the file size low so that It could be served on the most sites. By restricting the color pallet, and the animation area, we were able to keep the file size low, while keeping the visual/aesthetic quality very high.
One Show – Silver Pencil Interactive ( 2001 )
Cannes – Gold Cyber Lion ( 2001 )