LVHRD
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(CLL) PHN LCKN

(CLL) PHN-LCKN

On November 07, 2006, LVHRD collaborated with the newly named young patrons group called "Pop Rally" to throw a unique concert experience where every attendee would be stripped of their cellphones in order to be protected by a condition called Sever Micro Cellulo-tamination.

Thanks

Over 1,000 people enjoyed an amazing experience that questioned our obsession with mobile technology. It could never have happened without the many staff, volunteers, and supporters of lvhrd, and thehappycorp.

Out Of Time - Exhibition

The MoMA, collaborated with us to promote the out of Time exhibition. We photographed Seth Gabore, lead Guitarist of Les Savy Fav poses as if effected by SMC. Fallen in the out of Time exhibit Next to "Maquette for The Hole" by Monika Sosnowska.

Image © Gary Sloan

Press spreads the word.

The photo that we staged at the MoMA made the local media and helped spread the word about the event to the younger audience that the MoMA desired.

Three Ball 50/50 Tank

Part of the Out of Time Exhibition at MoMA.

Les Savy Fav

Tim Harrington and his band gave a special performance to 1,000 without their cellphones. Image ©lvhrd / Leo Zacharias

A crowded MoMA

A reception hall normally a gathering place for art patrons is now filled with urban music enthusiasts. Image ©lvhrd / Leo Zacharias

Tim arrives as an art thief

Dressed all in black and repelling gear the band arrives on stage with pieces of art currently on display at the Museum including Basket Balls from Jeff Koons Three Balls. Image ©lvhrd / Leo Zacharias

Cell Phone Containment Unit.

Doug Jaeger designed a containment unit that was built by Gary Sloan allong with volunteers in Williamsburg. It was trucked in and assembled on site in the Museum. It held 1000 cellphones for the duration of the event. Image ©lvhrd / Doug Jaeger

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Building the Containment Unit

The unit was built at Gary Sloan Studios in Brooklyn on North 10th Street. A special route had to be devised to accommodate the box truck used to deliver the pieces.

Zipties

Zipties were affixed to the containment unit as a means to keep the cellphones secure from theft and visible to attendees.

Waiting for pick-up

The 8 Sections of the unit await pick-up at Gary Sloan Studios in Brooklyn.

Maquette for The Hole

We fabricated pieces of "Maquette for The Hole" that were photographed and part of mass media, in the hope that audience members would recognize the the art as Tim Harrington and his band threw them into the audience.

Erin Sparling

At the time of (CLL) PHN-LCKN, Erin was helping in a broad capacity, including developing dynamic techniques to print out custom labels to make the cellphone checking process efficient.

Jen Dunlap

Jen helped pull of the heist distributing wet basket balls to the crowd.

Late Nights

At the table, Event Producer, Ben Nabors and freelance designer, Jennifer Daniel conducting late night preparations.

Volunteers

Volunteers gat briefed as the Audience waits outside.

LVHRD (CLL) PHN-LCKN Poster created by Doug Jaeger.

AM NEW YORK EVENT LISTING

Working outside the conventional publicity channels for the museum, we created provocative imagery to be picked up my the press. This is an example featured in AM new York a Free Newspaper that was distributed in the NYC MTA Subway System.

©Gary Sloan

This is an image of Seth Gabore, lead guitarist posing with Monika Sosnowska's Maquette for the Hole 2006, which appear adjacent the out of time exhibition.

Maquette for The Hole. 2006

ristin Sloan fabricating white chards to later be distributed to the audience by the lead singer of Les Savy Fav.

THE IDEA

(CLL) PHN-LCKN is by far my favorite event that we created with LVHRD. The idea came from a conversation with Claudia Fuentes, a pioneering marketing representative from Dewar's when we were doing a 'tasting' / brainstorm at the Whiskey Ward on the lower east side. LVHRD had been mostly about shifting social situations to cause more people to meet each other, and Claudia had mentioned how frustrated she was about people talking to people that aren't at the place she is with there phones. We played with the idea of a thumb wrestling contest where people's phones get left at the door. But the larger idea didn't happen until we met another partner.

On another LVHRD event called Island cruise, where we invited New Yorkers to dress-up like tourists and meet-up at South Street sea-port to go on a Private NYC Water TaxI RIde to the newly Minted wateratxi beach in Long Island City, we met two ambitions women from the MoMA who were looking to bring a LVHRD event to the MoMA. After a series of meetings and work form thehappycorp creative team, we had a solid idea. (CLL) PHN LCKN.

PREPARATION

We would not have been able to make the event happen with out thehappycorp team. This event meant so much to everyone who worked on it, especially Ben Nabors and April Garrett. Ben was the producer of the event, while April was responsible for managing the partners on the event. The creative team at thehappycorp at that time was packed with some of the most talented people.

Mark Miller, Dave Franzese, Erin Sparling, Jennifer Daniel, Liz Tan, and Catherine Choi.

PROMOTION

THE EVENT